不管是优化新的网站还是老网站，首先要分析的就是网站受众群体是否定位正确。作为一名草根站长不知道曾几何时，大数据已硝烟弥漫，杀 人于无形，传统经验已不受用了。关于网站受众群体定位分析的技巧，我们必须要通过对分析网站受众定位来规划网站以及网站优化的方向。
Optimization of new sites or old website, by analysis of the first website audience is whether correct orientation. As a grass-roots webmaster don't know there was a time when big data is of smoke, kill people in the invisible, traditional experience is not useful. About website audience positioning analysis techniques, we must be based on the analysis of website audience positioning to the direction of the planning and site optimization.
1.分析用户需求
1. The analysis of user needs
我们都知道搜索引擎的下拉菜单和相关搜索结果展示的是近期内的用户需求数据，下拉菜单体现出来的是一周内的用户需求，相关搜索结果展示的则是近一个月内用户的热门搜索需求。不管是下拉菜单还是相关搜索结果都是根据需求的强弱进行排序的，也就是说排在Z前面的肯定是需求度高的。但是对于我们网站本身的定位所定向的受众群体来看，下拉菜单和相关搜索结果所展现出的需求关键词并不完全是我们所需要的。
We all know that the search engine's drop-down menu and relevant search results show the user demand data in the near term, the drop-down menu is reflected the needs of users in a week, relevant search results to show the user is nearly a month of top search requirements. Whether it's a drop-down menu or relevant search results are sorted according to the strength of the demand, that is to say, the top is certainly demand degree is high. But for the positioning of our site itself has targeted audience, drop-down menus and relevant keyword search results show the demand is not what we need.
2.分析排名列表用户的潜在需求
2. Analysis of the ranking list of potential customers' needs
要想更加深入的分析和更加准确的知道网站受众人群是哪些，我们还需要对用户的潜在需求进行分析。这就需要我们从专业的搜索引擎排序列表当中来作参考，通过从排名次序的网站可以看出用户喜欢什么样类型的网站，或者说搜索引擎认为哪些网站是比较满足用户需求的，这样我们就会意识到搜索引擎排序列表是怎么样展示网站用户需求的。
If you want to more in-depth analysis and more accurate know which website audience is, we need to analyze the potential demand of users. This needs us to from the professional search engine ranking list for reference, can be seen from the ranking order of the website users like what type of website, or search engines which websites is more meet the demand of users, so we'll realize how search engine ranking list show website user requirements.
3.通过SEO分析受众人群定位
3. The audience through the analysis of the SEO positioning
主要是通过专业搜索引擎指数、专业软件站长工具、数据统计等专业产品的SEO工具进行详细的数据分析，关于这几个SEO工具的使用和怎么样进行用户需求的数据分析，我们必须利用SEO结合大数据，把市场精准定位达到我们想要的目的。
Mainly through the professional search engine index, professional software webmaster tools, data statistics and other professional products SEO tools for data analysis in detail, about the use of this a few SEO tools and how to analyze data on the user's demand, we must use SEO combined with large data, the accurate market positioning to achieve what we want.
大数据之所以能够和网站SEO优化紧密相连，主要就是因为通过大数据能够为网站优化提供方向，同时也能够让网站优化具有目的性。比如网站内容应该从哪些方面进行优化，质量从哪些方面进行提升，以及内容兴趣度数据来进行分析，事实上百度指数等诸多功能都能够为网站SEO优化的大数据分析带来积极的参考。大数据进行网站优化，
Big data are able to close to the website SEO optimization, is mainly because by big data can provide direction for website optimization, at the same time also can let the website optimization has a purpose. Such as website content should from what respect is optimized, from what respect to improve the quality, as well as the content of interest degree of data for analysis, in fact many functions such as baidu index can bring site SEO optimization of big data analytics positive reference. Big data, site optimization,
还有助于促进网站品牌的建立，毕竟网站想要获得成功，Z终都是要转化成品牌效应，而品牌效应的保持就需要通过良好的SEO优化来实现，因为这是保障品牌战略得以实施的前提。
Also help to promote the establishment of the website brand, website, after all, to be successful in life, in the end is to be converted into brand effect, and branding needs through a good SEO optimization to implement, because this is the premise of guarantee to implement the brand strategy.
网站优化不仅仅是让网站的排名上升，更需要赢得用户的青睐，增强网站的互动功能，从而提升网站用户的忠诚度，于是网站品牌效应才能够建立起来。
Site optimization is not only a site's ranking to rise, more need to win the favor of the users, enhance the interactive function of website, customer loyalty to web site, so the website brand effect can only be established.